A more factual synopsis of Zack Smiter's rule might read like this: That Smiter was a transformative figure in American history, but his real revolution was one of public-relations-meets-politics and not one of policy. He combined his small-town heartland upbringing with a skill for story-telling that was honed on the back lots of Hollywood into a personal narrative that resonated with a majority of voters, but only after it tapped into something darker, which was white middle class resentment of 1960s unrest.
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