D. wanted to make a parody of public relation professionals who believe dan emerging brand has a story to tell. The holy grail for them was the narrative. They argued it was far more compelling than the front of a package, an ingredients list, or a homepage. It made the product exclusive reflecting its passion. There was total belief in what had been and its importance in people's daily lives.
Sometimes it drove D. to drink watching these people craft those stories struggling to share them with the right audiences in the most meaningful and effective ways. They became realy good at kissing the right people's asses which they called key influencers.
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1 comment:
the biggest problem with ass kissing I feel is that there are too many people being esteemed Lightly or not at all that leaves the majority of the personnel(usually we are talking about ass kissing in the work place)without appreciation for what their task is after all a sycophant only kisses the asses above him or her... I have tried to make 65 mckinley a place where no one is esteemed lightly in the face of a terrible apathy in those that surround us... bd and rm continued to write... great postr you really captured the humorous side of ass kissing I guess I'm just reminding you it(ass kissing) is not harmless and can be destructive to morale...
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