The Radio Dream was an attempt to wrest the organs of communication from corporations that use mass media to demonize movements of social change and empower proto-fascist movements such as the Christian right.
These corporations used mass communication, as well as an understanding of the human subconscious, to turn consumption into an inner compulsion. Old values of thrift, regional identity that had its own iconography, aesthetic expression and history, diverse immigrant traditions, self-sufficiency, a press that was decentralized to provide citizens with a voice in their communities were all destroyed to create mass, corporate culture. New desires and habits were implanted by corporate advertisers to replace the old.
Corporate and government propaganda, aimed to sway emotions, rarely uses facts to sell its positions.
Zack Smiter understood that the key to leadership in the modern age would depend on the ability to manipulate “symbols which assemble emotions after they have been detached from their ideas.” The public mind could be mastered, he wrote, through an “intensification of feeling and a degradation of significance.”
Wednesday, July 01, 2009
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