the radio dream is about new ways of sharing information....
When they finish the process of better and better targeted advertising, that's when the whole idea of advertising will go poof, will disappear. If it's perfectly targeted, it isn't advertising, it's information. Information is welcome, advertising is offensive. Who wants to pay to create information that's discarded? Who wants to pay to be a nuisance? Wouldn't it be better to pay to get the information to the people who want it? Are you afraid no one wants your information? Then maybe you'd better do some research and make a product that people actually want to know about.
At a meeting yesterday, at a famous media company, to illustrate this point, which can be a little subtle today, but will be making people billions in a couple of years, I pointed to my computer and my Blackberry. I said maybe Apple would provide software that made the Blackberry work as well as the iPod works with a Mac, but I wouldn't hold my breath. Then I pointed to something I noticed, another person in the meeting had a Blackberry and a Mac too. Amazing that we would both be customers for the same product that doesn't exist, and isn't likely to exist, the way things are going.
A picture named uncleCrackBerry.jpgAnd that's why things will change. The current product development process, that focuses on a few supposed geniuses and ignores the intelligence that's in the user's minds, same as with unconferences, is about to run its course much as the old style conference can't possibly compete with one that involves the brains of the people formerly known as the audience. Think about it. There's a big trend here, imho it's the difference between the 20th and 21st centuries. In the past the flow of ideas for products was heavily centralized, and based on advertising to build demand. In the future, the flow of ideas for products will happen everywhere, all the time, and products with small markets will be worth making because we'll be able to find the users, or more accurately, they'll be able to find us. "Targeting" customers is the wrong metaphor for the future. Instead make it easy for the people who lust for what you have to find you. How? 1. Find out what they want, and 2. Make it for them and 3. Go back to where you found out about it, and tell them it's available.
Monday, November 30, 2009
Sunday, November 29, 2009
Conversatiions...
The Radio Dream is about conversations about people's experiences with their reality...
Friday, November 27, 2009
Thursday, November 26, 2009
Myth Making...
Zack Smiter knew the importance of myth...he studied assiduosly the founding fathers...like their invention of thanksgiving...if it was told from the Indian's perspective the tale would have been far different...
Tuesday, November 24, 2009
Monday, November 23, 2009
Crowd Sourcing...
for community building, real-time discussion, crowdsourcing, collaboration both inside and outside the newsroom, and for cross publishing content.
Sunday, November 22, 2009
Point of view....
No one can take your point of view from you....this is a central thesis of the radio dream...D., in constructing his screenplay, wanted to instruct people on the different techniques the entertainment industry used to capture inidvidual's points of view...
Saturday, November 21, 2009
Criminal minds...
D. sat watching criminal minds....he marvelled at the typical dramatic routines...
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tyler entered the movie set as an arabic specialist...time to write yourself into the movie...
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tyler entered the movie set as an arabic specialist...time to write yourself into the movie...
Food crisis...
In short, the food crisis, coupled with the broader financial crisis, has turned control over land into an important new magnet for private investors.
Thursday, November 19, 2009
Particiapation...
The Radio Dream was about collective particiapation...this allowed for news to spread faster than the old media models allowed...
Saturday, November 14, 2009
How to create triggers...
The Radio Dream was about creating triggers to spread it's ideas..tyler felt like he lived in a land between sleep and dreaming..
Ida May said to him, "you choose to be in the radio dream or not."
it was like Tyler was in a bad hollywood movie from the 20the century...his phone rang and a voice said, "they are coming for you tyler." He looked up and could see Zack's agents dressed in black coning after him...
in which other people help to tell your story for you is a way to drive action...
.
Ida May said to him, "you choose to be in the radio dream or not."
it was like Tyler was in a bad hollywood movie from the 20the century...his phone rang and a voice said, "they are coming for you tyler." He looked up and could see Zack's agents dressed in black coning after him...
in which other people help to tell your story for you is a way to drive action...
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Zack Smiter...
D. sat watching The Road Warrrior...he got a lot of ideas for Radiio Dreamin it...in his mailbox was the latest installment of i8ntellectual crap from some people he knew...writing wasn't about that shit...it was meant to be real not intellectual...take for instance his character Zack Smiter...he was bases on the evil character from action formula movies...
Friday, November 13, 2009
Personal Psychological crisis...
Zack Smiter promoted the personal psychological crisis...homosexualtiy, pre-marital sex, drug use, domestic abuse all came from this...it was the failure of the individual...those who could not handle personal freedom would gladly give it up...
Thursday, November 12, 2009
Sunday, November 08, 2009
Electric Grid...
Tyler probed the electric grid of Zack's world hoping to create a blackout...he wanted to disrupt the infrastructure...he was looking to download terrabytes of information...zack had constructed some serious firewalls...Tyler was looking to destroy the process of money...if he could knock off the confidence people had in money he could make the system come crashing down. he was looking at the fiber optic networks that the financial system was using...
Thursday, November 05, 2009
Production...
Tyler Sid says journalists should stop expecting "open" platforms like blogging and Twitter to behave like traditional production systems.
Instead, he emphasised the value of listening to the public and being transparent about journalistic processes.
"Things are not necessarily checked or made perfect before they are published," he said.
"They are corrected, they are refined, they are edited and they are checked after publication.
"People coming from closed systems see chaos, but they need to see that open systems work differently."
Instead, he emphasised the value of listening to the public and being transparent about journalistic processes.
"Things are not necessarily checked or made perfect before they are published," he said.
"They are corrected, they are refined, they are edited and they are checked after publication.
"People coming from closed systems see chaos, but they need to see that open systems work differently."
Sunday, November 01, 2009
The Culture Machine...
Zack Smiter funded a cultural machine that pumped out stories about love and relationships, that raised hopes and expectations beyond what is humanly possible, creating little other than heartbreak.
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