the commercial would use still photography as the basis for Zack Smiter's commercial...the words would be the same that Zack always used, the words of his acceptance speech, but it would seem lively because a series of still pictures would flash which would allow the produces to create an image of Zack Smiter that was completely independent of the words, zack would say the same ol' tiresome things but no one would have to listen and through association with pictures zack would come to embody all the things americans thought themselves to be...
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